A recent industry study forecasts operator revenues generated from mobile roaming to exceed $90 billion by 2018, representing over 8% of the global operator billed revenues in the same year. However, the same report, also indicates that with increasing global travel, there is an increasing presence of ‘silent roamers’ who exercise caution, or do not use voice and data services at all while roaming, and represent a non-user segment.
“Silent roamers” present a huge challenge to operators both in terms of customer satisfaction and revenue expansion, and cost the industry billions of dollars each year in lost revenue potential, given millions of outbound roamers. As such solutions that enable mobile roamers to easily and cost-effectively use voice services enable operators to capture new revenue opportunities that are otherwise lost.
Defne's Roamers CallBack is an innovative solution that allows both prepaid and postpaid subscribers, who are traveling outside the coverage area of their mobile operator, to place calls to their home network at cheaper rates avoiding costly roaming and interconnection charges. With Defne’s Roamers CallBack solution, operators are able to offer easy-to-use roaming services, keep their subscribers’ communications on their networks when roaming, and capture otherwise lost revenues while increasing subscriber satisfaction and loyalty at the same time.
Key Operator Benefits:
Increased customer satisfaction and loyalty due to enhanced roaming user experience with lower costs
New revenue streams from otherwise silent roaming users
Handles roaming communications without any modifications for both postpaid and prepaid subscribers
Applicable to subscription or event based business model
USSD and SMS based cost-effective solution