Oguz Haliloglu, CEO of Defne to Speak at the 25th Convergence India 2017
Date: February 8-10, 2017
Event: 25th Convergence India 2017
Location: Pragati Maidan, New Delhi, India
Speaker: Oguz Haliloglu, CEO, Defne
Session: Future Lifestyle in the Age of Digitalization and Mobile
Date: Thursday February 9, 2017
Time: 15:45 - 17:15
The South Asian telecommunications industry will celebrate the Silver Jubilee - 25th - edition of the Convergence India 2017 International Exhibition and Conference which will take place during February 8-10, 2017 at the Pragati Maidan in New Delhi, India.
Convergence India is regarded as South Asia's largest ICT expo which has shown consistent growth over the years. This year, with "Digital India" motto, Convergence India will host 500 exhibitors from 30+ countries and around 20,000 visitors. Conference delegates will hear from over 130 speakers who are industry's most valued executives in their respective areas.
Oguz Haliloglu, CEO of Defne will be a panelist speaker at the "Future Lifestyle in the Age of Digitalization and Mobile" session on Thursday February 9th where he will talk about "Next Generation Marketing and Customer Experience Management Platform for the Smart Operator:
Competition from mobile and OTT players make it crucial for MNOs to become smarter in how they interact with their subscribers and upsell new services. Although they may offer innovative services and data packages, traditional MNOs end up short of their maximum ARPU potential because they create upsell offers that are:
not real-time
based on pre-planned schedules
targeted based on off-line historic/dispersed data processing
Today’s Smart MNO needs to be subscriber centric and utilize a next generation customer experience management and marketing platform that
collects/integrates/analyzes real-time data from all subscriber touch points
creates a single customer profile with multiple perspectives (age, billing cycle, location, monthly spend, prepaid/postpaid, etc.)
integrates with 3rd party systems for data collection and real-time on device offers
evaluates/manages/matches the most suitable service offer/campaign to the right subscriber/at the right time/at the right location
offers predictive analytics to suggest innovative service packages/campaigns
does all of this 100% automatically in real-time without any human intervention
With such platforms, the Smart MNOs will:
reduce time-to-market of new upsell service campaigns
entice subscribers with personalized contextual campaigns
increase ARPU by targeting subscribers based on real-time segmentation
increase loyalty and reduce churn
be a leading player in their markets!
