Personal ringback tones (RBT) as a mobile service have long been available to consumers to customize their calling experience. Many in the industry saw RBT as an old feature-phone service that didn’t survive the transition to smartphones. However, due to increased digitalization that is affecting our daily lives, we are now experiencing higher demand for personalized mobile value-added services and a revival in the global RBT market. With increasing competition, deployment of call management, and personalization services to effectively maximize voice and value-added services’ (VAS) revenues become critical for mobile operators. With its advanced features, Defne’s RingBack Tone solution allows subscribers to easily personalize their daily communications by selecting, assigning, sharing, and gifting individual RBTs to their callers through the Web interface. They can also select the reverse RBT feature to customize the ringing tone they hear while calling others. The ability to easily customize their communications increases customer satisfaction and loyalty resulting in revenue growth for the operator.

Mobile subscribers traveling to other countries want uninterrupted communications services and feel comfortable when notified of visited network details. Keep your subscribers at ease and happy when they are roaming with informative Welcome SMS messages. Be the first to welcome them to a new country and back to their home and put a lasting smile on their faces!

During emergency situations such as an approaching storm (tsunami in some regions), earthquake, fire, transportation disasters, war, disease or other crises that affect the well-being of mass citizens, government officials need a high-performance alert message notification system to inform the civilians and secure their safety. With wide use of mobile handsets, wireless networks provide an attractive opportunity for delivering mass alerts and warnings, complementing other mechanisms used such as TV and radio. Mobile phones are generally kept close at hand in a variety of settings; their users can be reached on the street, in automobiles, and at home or at work, and audio alerts can even awaken people when they are sleeping. Also, the ability to target messages based on a cell phone’s actual location makes it possible to target those individuals who would be most at risk in a crisis more precisely. As such many governments around the world have launched PWS (Public Warning System that works on CMAS (Commercial Mobile Alert System) structure) in LTE as a regulatory program that mobile networks operators must comply with. The objective of PWS is to make sure that the president and various branches of government responsible for the order, safety, and security of citizens can alert and warn the public in cases of emergency. Defne’s Cell Broadcast solution is a telco-grade mobile alert notification system that operators can rely upon to comply with regulatory requirements and government officials can rely upon to secure the well-being of their citizens.