GSMA Open Gateway APIs - Verify Location
The GSMA Open Gateway initiative has been introduced, and it includes eight network APIs such as SIM Swap, Quality on Demand, Device Status (which determines if it's connected or roaming), Number Verification, Edge Site Selection and Routing, Number Verification (SMS 2FA), Carrier Billing – Check Out, and Device Location (which verifies the location).
In this blog post, we focus on the Verify Location API and explore how it works its benefits and potential use cases. We discuss the significance of the API and its impact on the mobile industry.
By sending a request that contains the location and mobile number, the Verify Location API can be used to determine whether a mobile device is close to a particular location. (MSISDN). The response will state whether the device is close to the last known position of the MSISDN within a specified radius. It has a wide range of possible applications, some of which are as follows:
Fraud prevention: An essential utility for preventing fraud and unauthorized access to sensitive data is the Verify Location API. For instance, a bank could use the API to verify the location of a user's mobile device before approving a request for a cash withdrawal or credit card use. By doing this, the bank's risk decision engine will be able to notice if the device's position is unusual or remote from the user's usual location and will take the appropriate security precautions to protect the user's account. The bank can successfully thwart fraud and safeguard the user's account by utilizing the Verify Location API.
Financial services: When opening a bank account or registering for a subscription, the proximity API can be used to confirm the user's position. The API can automate some process steps, like confirming the user's address or their proximity to a particular branch site. By removing the need for manual verification steps, can speed up the process of joining a subscription or establishing a bank account. This feature can be used by fintech firms to create new, intelligent, and effective financial services.
Drone fleet management: The proximity API can also be used to regulate drone traffic. The GPS data from the drone can be used by the drone operator or the Uncrewed Aircraft System Traffic Management to determine the drone's position, but this data is susceptible to jamming or spoofing. The API can be queried to confirm the drone's position in order to guarantee precise and trustworthy location verification. This can be helpful for maintaining compliance with an authorized flight plan or for law enforcement reasons. The drone operator or traffic management can increase the safety and security of drone operations and eliminate possible risks by using the proximity API.
Geotargeting Marketing: Businesses can use the Verify Location API to target users of mobile devices with ads and promotions based on their proximity to a specific place. For instance, a retail store can use this API to send clients coupons or exclusive deals when they are nearby.
Asset tracking: Businesses can use this API to track the location of their assets, like delivery trucks or repair vehicles in the field. For instance, a delivery service can use this API to monitor the whereabouts of its delivery trucks and give clients up-to-the-minute updates on the status of their deliveries.
Emergency response: Rapid and precise location determination and emergency response are possible with the Verify Location API. This API can be used by emergency services to find and follow people who may be in trouble, such as hikers who are lost in the wilderness or victims of a natural catastrophe.
Geofencing: The Verify Location API can be used to create geofences and trigger events or notifications whenever a user approaches or leaves a specific area. For instance, a museum could use this API to set up a geofence around itself and send out alerts when visitors approach or leave particular exhibits.
Location-based experiences: By offering exclusive content and assuring top-notch mobile services to customers in real time, the Verify Location API can be used to improve the customer experience at major sporting events. The application can check a mobile device's position (associated with the MSISDN) in real-time and determine whether it is within a predefined radius of the stadium by using the API. Customers attending the event could be given access to exclusive content through this, such as multiple camera angles of the game that are only available inside the stadium. The API can also be used to guarantee the highest level of mobile service quality for event attendees. The network can offer users targeted services such as dedicated high-speed internet connections, seamless connectivity, and high-quality streaming services by verifying the location of the mobile devices.
Overall, the Verify Location API has many potential use cases and can be a valuable tool for a variety of industries that require accurate and reliable location data.