Bulk SMSC 


Defne’s Bulk SMSC solution is a reseller ready platform that enables efficient management of high volumes of bulk SMS for marketing campaigns. The Bulk SMSC platform provides a Web Services API and Web GUI to third parties like SMS resellers, service providers and system integrators to send large amounts of SMS either ad-hoc or in a campaign manner. These user-friendly interfaces enable efficient delivery of bulk messaging campaigns. The Bulk SMSC can handle multiple campaigns simultaneously. It supports account and/or campaign based throttling and prioritization allowing mobile operators to cost-effectively and efficiently manage their network resources.


The campaigns can be delivered on a massive scale in real-time, based on an event, based on subscriber attributes or a combination of the three. It integrates with the existing operator CRM and billing/charging systems to deliver message content based on pre-defined profile and segmentation attributes such as gender, location, and pre-message check.


Key Operator Benefits:

  • Drives Revenue: Opens up new revenue streams by assuring ads to reach targeted customers on time

  • Intuitive:  Easy-to-use user interface minimizes learning curve. Advanced API and GUI simplifies rules/parameter based campaign administration

  • Better Performance:  Optimizes network, efficiently divides and balances resources, solves bottlenecks and simplifies message flow

  • Optimum Traffic Routing: Supports various network scenarios and different throughput limits for customers and resellers

  • Interoperability: Seamlessly integrates with existing billing, CRM, IVR and call center solutions

  • Subscriber Loyalty: Increases subscriber satisfaction and enhances service experience by reducing spam

  • Reduces Cost of Ownership: Feature rich, cost and resource effective solution that improves network efficiency and lowers operational costs and capital expenses

  • World-class Managed Services: The solution is backed-up with Defne's proven professional and managed services





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