RingBack Tone

Callers are bored of listening to the beep beep caller tunes that they hear when waiting for a call to connect. Defne’s RingBack Tone (RBT) solution enables subscribers to pre-set their favorite melody/tunes to play to their callers while waiting instead of the standard dialing tone. It enriches the communications with audio content for call set up and lets the caller listen to a personalized melody or a popular tune instead of the standard ring back tones.

Key Operator Benefits:

Drives Revenue:

Generates subscription fee

Can be deployed as a third party service

Easy-to-use service with a hot offer via IVR/SMS/USSD or predefined shortcodes and prefixes

All-embracing service that can be used by both post and pre-paid subscribers

Personalized: Users enjoy the benefit of expressing their individuality by selecting their own personal melody as a caller tune

Increases Customer Satisfaction:

Enhances subscriber communications experience and reduces churn

Ability to integrate with mobile marketing solutions to offer adverts

Self-marketing features boost service penetration

Interoperability: Seamlessly integrates with call completion solutions and existing billing systems

Advanced Functions: Subscription, Charging, and Content Provider modules

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