Value Added Services (VAS)
Defne’s Value Added Services (VAS) products enhance the operator’s revenue potential by increasing the rate of connected calls while providing subscribers with user-friendly digital services. Defne’s Value Added Services (VAS) products enhance revenue potential by increasing the rate of connected calls and service subscription fees while providing subscribers with user-friendly digital services. Defne’s innovative Vale Added Services products boost the number of connections by allowing prepaid subscribers to initiate reverse charged calls or use advance credits when they have low or zero balance, and/or enhance subscriber experience by allowing them to personalize their communication lifestyles with favorite tunes.
Built on open-standards, the Value Added Services product portfolio offers feature-rich solutions that ensure service continuity while enhancing the subscriber experience. While monetizing untapped revenue streams through easy-to-use ARPU generating services of the Value Added Services products, mobile operators can increase service personalization, customer loyalty, and reduce time to market and total cost of ownership all at the same time.
Defne’s Value Added Services (VAS) portfolio offers the following products:
Key Operator Benefits:
Drives Revenue: Increases call completion rates to generate additional chargeable calls. Enhances subscribers' communication lifestyles. Can also be integrated with mobile marketing services
Reduces Churn and Increases Customer Loyalty: Allows calls to be placed even when out of/with low credit. Enhances the subscribers’ communications experience and increases satisfaction with personalization
Intuitive: Easy-to-use product set that does not require comprehensive user/subscriber education. Reduces time-to-market effort
Interoperability: Seamlessly integrates with other call completion products and existing billing systems
Reduces Cost of Ownership: Feature-rich, cost and resource-effective products that improve network usage efficiency
World-class Managed Services: The products are backed-up with Defne’s proven professional and managed services