Oguz Haliloglu, CEO of Defne Spoke at the 26th Convergence India 2018

“Big data is like a desert with lots of sand but with a few oil fields which can only be spotted through AI”.

Oguz Haliloglu, CEO of Defne spoke at the 26th Convergence India Conference during the "Big Data - How can analytics improve your business?" session on March 9th.

In his speech, Mr. Haliloglu addressed privacy concerns related to big data analytics, why Artificial Intelligence (AI) is important in big data analytics, and provided examples of vertical use cases where big data analytics will improve end results - profits and customer satisfaction.

Importance of AI in Big Data can be understood much better with an analogy Mr. Haliloglu gave during his speech: “Big data is like a desert with lots of sand but with a few oil fields which can only be spotted through AI”.

​​“Attending the expo helped me understand the underlying building blocks of Big Data and how to build a business on top of it,” said a delegate, after attending the session on ‘Big Data – How can analytics improve your business?’

The panel discussion touched on the importance of data driven decision making, role of big data and machine learning in automated analytics, and benefits of big data analytics:

• Understanding general customer trends from large volumes of data

• Granular customer segmentation

• Driving personalized targeted campaigns through AI and machine learning

• Better customer understanding and customer care

• Reduced revenue leaks and improved profit margins